As the first Senior Designer on the MMTH creative team, I helped establish the Fieldhouse brand from the ground up, developing the logo, color palette, typography, illustration style, iconography, environmental graphics, and elements of the brand voice. Fieldhouse is an innovative sports and entertainment destination that brings together elevated recreational experiences such as golf, pickleball, batting cages, dining, and social gathering spaces into a single, community-focused environment. The goal was to create an identity that felt equally nostalgic and contemporary, drawing inspiration from classic athletic clubs, ballparks, and sports stadiums while introducing a bold, energetic personality built for a new generation. The result is a vibrant and distinctive brand system that balances heritage and modernity, creating a place where families, competitors, friends, and first-time visitors can come together to play, connect, and compete.