(Project)
Weekend Budgeting
(Key Skills)
(Description)
(Credits)
These illustrations were done for jekyll.studio in collaboration on branding for Weekend Budgeting.
Art Direction
Illustration
Animation
In a world where financial math seems to no longer add up for the most of us – Weekend Budgeting offers an alternate way of saving money that makes more sense, feels less stressful, and makes our lives feel a little bit less financially doomed.
(Hero Illustration)
Hello World,
Meet Smidgen.
☺︎
Pigeons are anxious, restless, scrappy, curious, and resilient.
When you see a pigeon in the world, you think of a creature which, despite never having its wits about it, meanders through life by sheer determination, grit, and perhaps some luck.
Not so far off from how some of us are navigating today's seemingly relentless financial landscape.
(Project Research)
(Supporting Illustration)
(Brand Expansion)
*The following brand examples are for
placement only as the final brand case study is still in progress.