A grand experience for the senses, Boulevardia 2024 celebrated the “party animal” in all of us through a vibrant world of playful, energetic illustrations. As the festival’s lead designer and illustrator, I developed the theme art and visual identity across branding, signage, merchandise, promotional materials, and experiential touchpoints throughout the event, alongside my team of talented designers at Whiskey Design. The campaign extended beyond the festival grounds with a full Kansas City Streetcar wrap, bringing Boulevardia’s colorful spirit into the heart of the city and turning everyday transit into a moving piece of festival art.